![]() Logos cannot be generic and should always be unique to the business. An application may be rejected if the logo submitted is likely to be confused with existing logos for comparable goods or services. ![]() Search for Existing Trademarksīefore applying for a logo trademark, it’s important to search for existing trademarks that may bear any resemblance. If nationwide protection is needed, then registering a logo with the USPTO is a wise step. Common law legal protection for a trademark only applies to the geographic area where the business operates. Once a business begins to use a logo to advertise and sell goods or services, they automatically attain common law ownership and the limited protections associated with it-but only if the business can prove it was the first businesses to use the mark. It’s important to first consider whether a trademark registration with the USPTO is necessary, since the process requires time, effort and money. If based outside the U.S., a patent attorney will be required to make the filing. Anyone can apply online on the USPTO website if the business for which they’re authorized to file is principally located inside the U.S. How to Trademark a LogoĪ unique logo can be trademarked by registering it with the USPTO. Other companies providing similar goods or services face harsh penalties for using a design similar to a trademarked logo, including foreign entities that import products into the U.S. By trademarking a logo, business owners acquire legal protection against counterfeits, copycats and fraud. On 's Website What Is a Trademark?Ī trademark can be a word, phrase, symbol or image unique enough to register as a business’ exclusive brand.
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